Party
Party
what we’ve done > Cardinal 25th Anniversary
KEY HIGHLIGHTS
type of event:
Party
location:
Hilton Deansgate
attendees:
340
client: Cardinal
date: Sept 2023
industry: Logistics
CLIENT BRIEF
Cardinal, a leading logistics firm based in Manchester, approached us to plan and deliver a 25th-anniversary celebration for 340 guests. The brief was to create a 90s-themed party that felt nostalgic, high energy, and unforgettable—while also reinforcing Cardinal’s brand and values. The key challenges included venue selection, on-theme entertainment, cohesive branding, and ensuring the event resonated with a wide-ranging audience.
WHAT WE DELIVERED
We brought the 90s to life through every touchpoint of the event. Working closely with the client, we developed a fully immersive creative direction, incorporating bold colour schemes, retro icons, and references to iconic 90s pop culture.
Hilton Deansgate was selected for its skyline views and flexibility. The space was transformed with neon lighting, custom installations, and vibrant theming. Entertainment was a major focus—guests danced the night away to a live set by legendary DJ Graeme Park, who performed from a 3-metre-high boom box DJ booth. A saxophonist and singer performed from a glowing neon Rubik’s Cube dancefloor, elevating the energy and immersive feel.
Our creative team developed a custom 90s-inspired event logo and cohesive branding suite, applied across invitations, signage, banners, and digital displays throughout the night.
KEY RESULTS & IMPACT
340 guests immersed in a high-impact, 90s-themed celebration
Boosted employee morale and internal culture through meaningful brand storytelling
Strengthened client relationships in a fun, high-touch setting
Widespread praise from attendees and internal stakeholders
A NOTE FROM OUR TEAM
