Conference
Conference
what we’ve done > FBC Management Conference
KEY HIGHLIGHTS
type of event:
Conference
location:
Victoria Warehouse, Manchester
attendees:
300
client: FBC
date: Dec 2023
industry: Manufacturing FBC
I just wanted to say a big, big thank you. Your team went above and beyond for me.”
Saeeda Amin, Strategic Financial Leader
The conference was an outstanding success. Your team were excellent and a special thank you to Stella who did an awesome job during the day.
CEO, Fox’s Burton’s Companies
CLIENT BRIEF
FBC Leadership engaged us to deliver their annual company conference with full end-to-end production. The goal was to create a high-impact, on-brand experience that unified the newly formed Fox’s Burton’s Companies under a single vision—while also delivering a Christmas celebration to remember for over 300 guests.
WHAT WE DELIVERED
“We took full ownership of the event from concept to execution. Using FBC’s new brand guidelines, we developed a bespoke event identity and tagline, “Our Time Is Now”, which anchored the creative throughout. Victoria Warehouse in Manchester was selected as the venue—an iconic space we fully transformed into a conference and party environment, reflecting the company’s bold ambition and unity.
Our Design, Creative, and AV teams brought the experience to life with a striking stage set, cohesive branding, engaging speaker content, and video production. Accommodation logistics for 300 people were handled smoothly, despite the added pressures of the Christmas period, a major fashion show in town, and nationwide rail strikes. Throughout the seven-hour conference, our Strategy and Project Management teams worked closely with FBC to shape the messaging and ensure maximum engagement.
For the evening party, our team executed a rapid two-hour transformation of the venue into the FB-Ski Aprés Ski resort, complete with alpine décor, snowflakes, sledges, and ski lodges. Guests enjoyed a three-course meal and entertainment including a live band, VR sleigh rides, segway skiers, a crepe station, and an Aperol Spritz bar with branded deck chairs.
KEY RESULTS & IMPACT
End-to-end event delivery, including strategy, creative, logistics, and production
300+ guests hosted during peak travel season with seamless coordination
Unified brand message delivered via bespoke event identity and powerful content
Overnight venue transformation into a stunning winter wonderland
Overwhelmingly positive feedback from delegates, leadership and attendees
A NOTE FROM OUR TEAM
“This was a true showcase of what happens when every department comes together. From logistics and storytelling to transforming a venue twice in one day, it was a brilliant example of full-service delivery. Seeing the guests immersed in both the message of unity and the joy of celebration made this one to remember. We’re proud to have helped FBC step into their next chapter in such a meaningful (and magical) way.”
Senior Account Director at Make Events