what we’ve done > Garmin Brand Day
KEY HIGHLIGHTS
type of event:
location:
Somerset House
attendees:
250
client: Garmin
date: Sept 2023
industry: Tech
CLIENT BRIEF
Garmin tasked us with creating a London-based event focused on their brand ambassadors and the role Garmin products play in their lives, with a strong emphasis on female health and wellbeing. The brief called for an inspiring, high-quality experience that would resonate with both live guests and wider online audiences through ambassador content.
WHAT WE DELIVERED
We developed the theme ‘Faces of Garmin’, inspired by the idea of a living portrait gallery, showcasing real stories, real impact, and the faces behind the brand. Somerset House was selected as the venue for its elegant, gallery-style setting, perfectly aligning with the creative direction.
The event was hosted by Anna Woolhouse and Iwan Thomas, who led engaging interviews with Ant Middleton and Ben Foster, followed by a women’s health panel featuring Dr. Zoe Williams, Katie Piper and Alex Greenwood. Large-format portrait-style prints decorated the room, while Garmin’s most popular and newest products were displayed on minimalist gallery-style plinths, bringing a premium and curated feel to the space.
KEY RESULTS & IMPACT
250+ buyers and partners attended, staying engaged well into the evening
Seven high-profile ambassadors amplified reach significantly through social sharing
Powerful panel content on women’s health and wellbeing resonated strongly with attendees
Increased visibility and buzz around Garmin’s latest product launches
Strengthened relationships with brand ambassadors and key retail partners
A NOTE FROM OUR TEAM
“This event was all about human connection—putting real people and real stories at the heart of the brand. Seeing Garmin’s ambassadors share such personal insights, especially on female wellbeing, in such an iconic space made the day feel truly meaningful. It was a celebration of both innovation and impact, and we were proud to bring it to life.”
Senior Account Director at Make Events
